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School Children Tattle on Nestlé

by Amy Dowley last modified 2008-11-25 15:06

According to an article in the Globe and Mail, Nestlé handed out souvenir bags containing disposable bottles of flavored water to elementary school kids in honor of Toronto's Waste Reduction Week. But the schoolkids saw right through Nestlé's cynical contradiction-in-terms.

According to an article in the Globe and Mail, Nestlé handed out souvenir bags containing disposable bottles of flavored water to elementary school kids in honor of Toronto's Waste Reduction Week. (The eco-awareness event is put on by the Recycling Council, with the help of corporate sponsors including the Swiss-multinational chocolate giant and water bottler.)

If that's not ironic, we don't know what is.

But the schoolkids saw right through Nestlé's cynical contradiction-in-terms.  They flooded the recycling council with letters, asking, "Isn't it strange to talk about not wasting when you gave us a water bottle to waste?"  Many of the fourth- and fifth-graders stated that they were prepared to boycott all Nestlé products if the company did not respond.

Nestlé is certainly a questionable sponsor for a week dedicated to reducing waste, considering the company is America's third-largest water bottler, and is responsible for the production of 9.625 billion bottles every year in the US alone – with about 8.28 billion of those plastic containers ending up in landfills. "No, thank you!" answer the empowered children of Toronto.

This week a City of Toronto committee broke the bottled water habit by endorsing a ban on bottled water from city facilities. The Toronto District School Board is interested in following suit, considering a ban on bottled-water sales on school property.  Looks like they have an army of student water activists ready to take back the tap.

– Amy Dowley

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