Bottled Water
Get the Facts
| THE STORY OF BOTTLED WATER |
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- Bottled water is not safer than tap water.
- Increasingly, bottled water comes from the tap.
- Bottled water creates mountains of garbage and causes other major environmental problems.
- Bottled water is thousands of times more expensive than tap water.
- Bottled water companies mislead communities into giving away their public water in exchange for dangerous jobs.
Make a Difference
Drink tap water.Nestlé: Hanging on for Pure Life 
As many consumers in the United States and Europe are dropping bottled water, the industry is beginning to see a decline in sales.
Today, Nestlé appears to have developed new strategies to combat this challenging sales climate, which center around its Pure Life brand.
Pure Life differs from Nestlé’s previous brands in the United States in terms of the source of its water, the messaging used to sell it, and its target audience: Hispanic immigrants in the United States and “emerging markets” in developing nations abroad.
Read the full report.
As many consumers in the United States and Europe are dropping bottled water, the industry is beginning to see a decline in sales.
Today, Nestlé appears to have developed new strategies to combat this challenging sales climate, which center around its Pure Life brand.
Pure Life differs from Nestlé’s previous brands in the United States in terms of the source of its water, the messaging used to sell it, and its target audience: Hispanic immigrants in the United States and “emerging markets” in developing nations abroad. Read the full report.
- Sign the Take Back the Tap pledge to show your commitment.
- Find out how to choose a filter and read your water quality report in our Guide to Safe Tap Water.
- Hosting an event? Make it bottled water free with the help of our guide: Free Your Event from Bottled Water.
Help others break their bottled water habits.
- Share our Take Back the Tap Curriculum with middle school teachers and help mobilize young people to take action.
- Learn how to promote tap water within your office, campus or public place with our guide: How Your Organization Can Promote Tap Water.
- Host a movie screening of FLOW, Blue Gold, The Water Front or Tapped, powerful documentaries sure to get the message across.
- Urge your favorite restaurants to join in by pledging not to serve bottled water.
Support clean and safe tap water.
Learn More
Find out how your community can make a difference in our report, Take Back the Tap.
Watch videos created by students about bottled water for our I Heart Tap Water contest.